What gets skewed?

Our beliefs, attitudes and behaviours are deeply entrenched. They define us, they make us who we are. And over time we seem to cling to them all the more; eventually we will all become a caricature of our younger self. Anthropologists and psychologists will argue incessantly over whether it's nature or nurture that has the greater influence over our mental make-up.

But that's all of little interest to me and of no interest to this Blog.

What is of interest - what will get 'Skewed' - are the things that influence our perceptions, attitudes and wants throughout life. Very rarely will these things change us, most often their influence over us will be barely perceptible, but given we're exposed to so many messages and so much communication it strikes me as incredible that we're able to pick out that one colour, sound or voice every once in a while and respond.

Whether it's the build up of these messages, their timely delivery, a throw-away reference or loose endorsement made by a chum or even something more primeval, the purpose of this Blog is to record and invite comment on those messages that move me in some way.

And not just me. For you too. E-mail me when your perceptions have been skewed by a killer piece of advertising, perhaps when you've been suckered into buying something you didn't need after reading about it in a Sunday supplement; or when a golden 30 foot neon 'M' has lured you into the next fast food joint for a super-sized Ronalding.